![]() ![]() Con, without this limitation, ASO managers should continuously optimize their app page on the Google Play Store. Pro Tip: Unlike the Apple App Store, ASO updates can be made in the Google Play Store without updating the actual app. Case in point, you may have noticed that this app has had many recent updated app versions. This is very important for ASO, as an extreme dip or rise after a new published app version should be noted and analyzed – it might be caused by the new app version. Notice the lollipops (coincidence) on the line graph? They represent a newly published version of your app. It also goes without saying that installs are crucial in order to create statistically significant in-app A/B testing. The more installs your app has, the higher it will rank in the app store. Installs are very important for your app, even if your app only makes money from in-app purchases. This is the number of active devices on which the application is currently installed, meaning a device where the app has been turned on at least once over the past 30 days. Also, you can compare two different time periods: ![]() Moreover, you can filter each metric by country, language, app version, Android version, device type, and so forth. Each metric can be measured by different time slots and ranges, all of which are important to analyze. ![]()
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